The video sharing site YouTube is providing a broad array of resources to creatives to be successful regarding the creation and marketing of their videos like the Creator Hub. Now a special version of this hub dedicated to musicians and the creation of music videos has been launched. YouTube for Artists provides tips, tricks and tools and informs about success factors as well as it teaches to engage the audience and how to find new fans. Furthermore the site has several partnerships with radios and other services to promote music externally. One further activity of YouTube are the YouTube Music Awards, which happened just a couple of weeks ago.