Snapchat is still fast growing and both one of the most popular mobile messaging services and social networks. It has about 400 millions users and it is stated that it is growing faster than Facebook. Furthermore it is compared to Facebook regarding video consumption. Latest figures are stating that Snapchat users are consuming above six billion videos each day.
So what about the music business? By the popularity of music videos at all one may expect that a big part of videos accessed via Snapchat are music videos. But there are various opportunities to foster your music business on Snapchat like the integration with other services, using the particular features for promoation and to promote music or events. The following Hypebot article has summarized some strategies and is given a further introduction to Snapchat: A Beginners Guide to Snapchat for Musicians.