Sharing of short audio clips of up to 24 seconds, does it make sense? Similar to social networks enabling the sharing of brief news (Tumblr, Twitter) or videos (Instagram, Vine) are the features of Clammr. It is the first social network to explicitely share brief audio messages. It might be compared to the recording feature of messaging apps, but Clammr has no recording feature but facilities to create audio clips out of audiofiles fetched from other resources.
By testing it via Explore the opportunities become clear immediately. News appear like an audio ticker reading headlines with some additional information. Because Clammr is introduced as a tool to share music clips as well, the questions arises if such a promo is useful. The experience reminds on Twitter, which originally was designed for business purposes. E.g. it may be a useful tool to dj’s to easily find new music without the need to spend a lot of time.
And this is how Clammr works: At Create a tool is located, which enables to access audio sources. This happens by podcast search, directly entering a SoundCloud url or a link to a mp3 file and the direct upload. The latter may be used to create own audio messages as well. The created clips are present at the Clammr homepage and may be shared. Last but not least Clammr is a full featured social network itself with functions like following, sharing and subscriptions.
So it is right that Clammr is described by terms like being an „Audio Instagram“ or „Audio Twitter“. These comparisons explain the features and the potentials of Clammr.