Opposed to an article by Hypebot while visiting the site Coub the context to music is not clear as whereas content is present at the micro video sharing service. Micro video might be something you already heard about or not. It is something popular and lately both Twitter by its app Vine and Facebook by its app Instagram have entered the market following some protagonists. Vine has reached 13 million users within a short time and Instagram has become enriched and started with 130 million installed apps. Both apps enable to create short videos of 6 or 15 seconds, which become played in loops.
But what is the trick of Coub? Opposed to enabling the creation of videos Coub enables to use existing videos, videos hosted at YouTube or at Vimeo. Whereas all kind of content is used meanwhile, according to the Hypebot article the original intention has been to enable the use music or music videos. As Coub does enable the creation of micro videos of a length of 10 seconds there is no conflict with copyrights and by this the service is usable to create micro music video loops.
Lately Coub has get an investment of 1 million dollar, which probably will be used to broaden the feature of the site. Currently and beside micro video loops the service enables to create moving photos, 360 degree presentations and animations. So wherever the journey goes, a nice 10 second loop may be fun and may become eye catching. For more visit Coub.